What's Your Preferred Communication Channel?

Web. Mobile. Print. Whether through traditional or emerging channels, MediMedia Health's Influence™ Point of Care Communications use proven tools that provide teachable moments to providers, patients and caregivers. Delivering a targeted and compliant message at the point of care is an established technique for maximizing patient starts and should be a cornerstone of a pharmaceutical or biotechnology promotional plan. Our medically-relevant, practice-related physician communication tools include:

• Patient education content
• Web resource centers
• Triple i prescription pads & EMR Paper
• Pocket Educator™
• Personal medication registry
• Physician prescribing guides
• Care Connect e-prescribing messaging platform

Care Connect is an electronic prescribing platform embedded in EMRs and also available as a standalone application.

Utilizing Care Connect as part of your promotional efforts can help increase first fill compliance, reduce the number of abandoned prescriptions, and extend the average treatment period. Care Connect facilitates opt-in to power customer relationship campaigns.

We can leverage content from our sister company, Krames StayWell, within print, mobile and web communications. With over 35 years of publishing expertise and high recognition among prescribers and patients, Krames content positively impacts providers and supports patient adherence to prescribed therapies.

Integrated solutions can multiply the return on your promotional campaign. A recent multichannel campaign designed for a mature brand decelerated growth decline and produced a nearly 6 to 1 return on investment . To optimize literature distribution, combine it with sampling, patient savings, or a professional call center program. Contact a representative to develop your next pharmaceutical or biotechnology promotional program.